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Optimizing Your Articles Writing Ideas
The core issue for many content marketers is this: How do I come up with article topics? Without topics, you have no articles, no content, and therefore no content marketing. It’s obvious that we need to figure out how to come up with topic ideas quickly and effectively.

That’s why I put together this brief guide on how to come up with 50 topic ideas in 30 minutes. My goal is for you to read this article, then be able to spend half an hour to come up with your own set of topics to write about on your company’s website.

Before you start, some quick rules:

The idea behind this exercise is quantity, not necessarily quality.

You might come up with some junk ideas as you race to write them down, but at least you’ll come up with ideas. Those ideas can be massaged and coaxed into an awesome title or topic for a winning article. Don’t let the perfect be the enemy of the good.

Force yourself to write stuff down.

When you actually begin to type words, you begin to come up with more ideas and to think in clearer ways. There are three major sections I’ve outlined in which you will be prompted not just to think of ideas but to write those ideas down. This exercise will be completely useless unless you actually write things down.

This is idea generation only.

Now is not the time to assign article topics, craft the perfect headline, or create the chapters for your ebook. This isn’t an editorial calendar. This isn’t article outlines. These are ideas, pure and simple. Confine your efforts, and you’ll maximize your productivity.

Be as specific as possible.

The following is a process for coming up with tons of topic ideas, but the specifics are up to you. As you write stuff down, also force yourself to be specific.

For example, in a section below I ask, “How did you get started in your industry?” Come up with two specific topics based on that question. If you write down something like “Why You Should Go to College,” you’re not getting it. Instead, write down something really specific and personal.

One of my first entrepreneurial gigs was selling CDs in high school. I could have chosen to sell pirated CDs, but I opted for the legal route. That simple choice shaped the direction of my business. So, maybe I could trace out an idea like this: “Why I Didn’t Choose an Illegal Job, and How It Shaped My Life.” See how a specific trigger event can spark a killer idea?

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